from 2016 to today...

Why are we so good at what we do?

The Digital Weaver Design Studio has a proven track record for on-trend designs in stunning colour combinations, resulting in best-selling products for local and international fashion brands.
Committed to using innovative techniques and mixed media to create unique designs, each collection is creatively curated by colour expert Madalena Antao who has over 25 years fashion industry experience working for iconic Australian brands. The extended design team is made up of a hand-picked group of talented individuals from all over the globe.
Creating quality artwork that flows beautifully in unexpected repeats and makes any garment look stunning, be it swimwear, apparel, activewear, bridal wear, stationary or homewares. Every print design is created with passion for the end product and with an understanding of what works in the final printing process, making life that-little-bit easier for brands.

FASHION INDUSTRY EXPERT

Who is behind the scenes?

Creatively directing and producing commercially successful trend & print concepts Maddie Antao uses innovative techniques to guide designers to where they need to be for next seasons range, always ahead of the crowd. She is intuitive, innovative and enthusiastic, with a reputation for being a ‘big picture’ thinker-doer, who thrives on making the challenging happen. Her infectious positive attitude coupled with her proven track record for trend & colour forecasting and runway translating skills convert textile prints into best selling designs for local and international brands.  
Focused on communicating and strengthening each brands story, Maddie works one-on-one with designers to make their product vision come to life. Using an analytical, collaborative approach she identifies opportunities, imagines, inspires and empowers high quality creative work.
Fascinated by collaboration, creative thinking, user-experience, communication design, long term trend insight, digital art & social demography, Maddie enjoys coaching the next generation of talent and has built an outstanding team of creatives. 

Level of experience

Professional Creative Director

Having worked her way up the creative ladder at Seafolly Australia from 1995 to 2016 her role encompassed working along side head designers on local and international projects, from brief to production sign off. A key contributor to successful year-on-year sales increases in local & international markets, Maddie set out to establish her own textile design studio. Committed to producing beautiful product and good working relationships with factories and suppliers in Australia and globally. Maddie has driven commercial success for many brands over many years.
Whether you are new to the fashion industry or a well established brand email Maddie for a chat about what she can do for your brand.