Who is behind the scenes?
Creatively directing and producing commercially successful trend & print concepts Maddie Antao uses innovative techniques to guide designers to where they need to be for next seasons range, always ahead of the crowd. She is intuitive, innovative and enthusiastic, with a reputation for being a ‘big picture’ thinker-doer, who thrives on making the challenging happen. Her infectious positive attitude coupled with her proven track record for trend & colour forecasting and runway translating skills convert textile prints into best selling designs for local and international brands.
Focused on communicating and strengthening each brands story, Maddie works one-on-one with designers to make their product vision come to life. Using an analytical, collaborative approach she identifies opportunities, imagines, inspires and empowers high quality creative work.
Fascinated by collaboration, creative thinking, user-experience, communication design, long term trend insight & social demography, Maddie enjoys coaching the next generation of talent and has built an outstanding team of creatives.
Level of experience:
Having worked her way up the creative ladder at Seafolly Australia from 1995 to 2016 her role encompassed working along side head designers on local and international projects, from brief to production sign off. A key contributor to successful year-on-year sales increases in local & international markets, Maddie set out to establish her own textile design studio. Committed to producing beautiful product and good working relationships with factories and suppliers in Australia and globally. Maddie has driven commercial success for many brands over many years.
Whether you are new to the fashion industry or a well established brand email Maddie for a chat about what she can do for your brand.